Churches and charities often receive gifts for particular purposes. When the recipient makes an express or implied promise that the gift will be used for that purpose, it is essential to follow through. This is the genesis of our Standard 9.6, requiring any specific purpose appeal to state what will happen in the event of an under or over subscription to the appeal.Dan Busby from our US counterpart, ECFA, has set out 5 ways for organisations to model unmistakable integrity in honouring donor intent. I commend it to your reading! Unmistakable Integrity